REVITALISE
To imbue something with new life and vitality
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REJUVENATE
To make something look or feel better, younger or more vital
OUR BRAND
Our virtual doors may have opened only recently, but our journey here has spanned over three decades. With careers specialising in health and wellbeing, a diligent eye for luxury design, an obsession for organic ingredients and an unswerving commitment to protecting our planet, we asked why no beauty or lifestyle brand owned this space authentically. And so Aurra was born.
Curated skincare, body care, home fragrance and lifestyle – a collection defined by certified organic, cruelty-free and high performance formulas that are exquisite in look and feel, crafted with the utmost integrity and devoted to transforming your skin, soul, home and the environment.
This is our life’s work and our industry’s most anticipated launch of the year. We can’t wait to share it with you.
Candles for your
mind, body and spirit
Our Mission
The Aurra Way
To deliver beauty and lifestyle that is a force for good. Superior formulas crafted with integrity; yet priced sensibly so that all can access luxury. To harness the best ingredients, work with the best suppliers, attract the best people, be the best business partner. To empower everyone to live better, every day.
Strength & Vision
Clinton Sellers
Founder & CEO NewGen Direct
Clinton started his career in the industry 32 years ago. He co-ran a well-known supplement, skincare, aromatherapy and cosmetic brand and subsequently became their top European Distributor for 13 years. Clinton saw the impact of commercialism with many Companies selling out to big pharma and putting profit before people. His passion and career led him to this point, to create a very special new generation company which put people first, manufacturing the finest exceptional certified organic products. With extensive professional training in health, Clinton uses his experience to formulate the most remarkable range of cutting-edge certified organic products, which have enhanced the lives of many thousands of people.
Hannah Sellers
Director of Aurra Organics
With 15 years high-level business development, transformation and marketing experience in the health, aesthetics and wellness sector, Hannah’s passion and eye for luxury fuel the very essence of Aurra Organics. She lives and breathes the Aurra lifestyle and is committed to creating luxury formulas and concepts that help us all to live and feel our absolute best.
Why Aurra? - Aurra. Authenticity, accredited
We empower you to make an informed, educated choice
Through our certified organic, sustainable and ethical practices.
We bring you the very best ingredients
Travelling quite literally to the ends of the earth to source them.
We provide pure pleasure
Exquisite, glow-giving textures, exhilarating natural aromas and clean, safe, skin-loving, planet-positive formulas.
We proudly pioneer beauty and lifestyle for a new generation
Trust us, you’ll never want to experience this any other way.
Love people, the planet and products with a purpose.
OUR VALUES
Empowerment
Innovation and doing things differently by setting the standards to make remarkable products
Trailblazing
Certified Organic
Crafted with Integrity
Innovative
Care & Innovation
We’re revolutionising beauty and lifestyle for a new generation. Modern, luxury formulas that look good, feel good and do good. Clean, organic and cruelty-free, designed to revitalise and rejuvenate our skin, body, mind, home and world.
Natural Fragrances
100% Natural
Certified Organic
Sustainable Packaging
Expertly Blended
Cruelty Free
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